A New Way To Work with Behavioral Data
Yobi centralizes the acquisition and maintenance of third party datasets, eliminating the complexity created by managing multiple partners, varying quality and technical capability, and unclear ethical motivations.
Benefits of Yobi’s Platform
Expanded Feature Set
Create a full profile on customer behavior by integrating Yobi’s privacy preserving signals to drive modeling and analysis
Pre-Processed and Structured Data
Reduce excess time spent on the maintenance and hygiene of third party data. Yobi’s team of data scientists clean and test all data for quality to guarantee faster model deployment
Transfer Data Across the Cloud
Export Yobi Data to any cloud provider, warehouse, or digital storage infrastructure. Yobi Data can be exported in your file type of choice
Predictive Representations of Behavior
Yobi’s Behavioral Genome is explicitly designed to retain the predictive power of the raw behavioral signals on which they’re based. This is achieved by combining scientific insights from modern cognitive and behavioral science with predictive methods from industrial ML.
Yobi’s Behavioral Genome retains the predictive power of raw behavioral signals, but are not human readable, allowing data scientists to use this data for prediction without revealing the attributes of any individual customer