Predicted by Yobi
Yobi solves for missing intent on the open web.
Deeper understanding wins
The publishers that understand their customers best earn more engagement, more conversion, and more revenue.
Prediction is the ingredient
Great creative deserves the right audience. Smart budgets deserve the right moment. Intent is how marketers optimize for both.
Now it extends
Yobi’s Behavioral AI unlocks that understanding for the rest of your media: CTV, display, video, and audio, dynamically informed by what your customers are about to do.
Intent shouldn’t stop at social and search.
Yobi built the first generalized model of consumer intent: a behavioral foundation model trained on how real people shop, search, watch, and move through the world.
Supercharge shopper discovery
Find high-value customers entering the market before interest is ever expressed, including net-new prospects the walled gardens and third-party segments never surface.
Performance was never a channel
Intent shows up in behavior weeks before the last click. Reaching buyers at that moment, on the biggest screens they watch, drives more conversions at lower cost than waiting to compete for the same attention on social and search.
Lift the whole funnel
When media is aimed at predicted buyers, it doesn’t just build loyalty; it fills the bottom of the funnel and lowers acquisition costs everywhere downstream.
The next generation of AI won’t be trained on the internet.
It will be trained on what people do: the purchases, searches, viewing, and movement of real life. Yobi built that model, and it powers every decision we make.
Our Technology →Trained on behavior, not text
The model learns from sequences of real behavior secured under exclusive, multi-year data partnerships: signal no other model trains on.
One model, any behavioral question
People, products, places, and content live in a single shared representation. Whether the question is who’s entering the market, what they’ll buy next, or which household to reach tonight, the answer reads off the same model.
Learns from every outcome
Ground-truth results flow back into the model daily. This isn’t a static snapshot of behavior; it’s a dynamic engine that sharpens with every campaign it runs.
Signal without the record
Yobi never memorizes individuals. We compress billions of behaviors into mathematical representations of intent, patterns so general that no single person’s history remains.
Behavioral AI that predicts user intent transforms how media is targeted and optimized.
Predict who’s about to convert at U.S. scale, activate the highest-intent individuals, and optimize your chosen outcome in flight across CTV, OLV, display, native, audio, and mobile.
Dynamic Precision
Targeting becomes decisioning. For every addressable U.S. household and consumer, the model determines whether, when, and where to invest, from observed behavior rather than modeled lookalikes.
Optimize Real-Time Outcomes
The model trains on the outcome itself, not a metric near it. Results are learned as they happen, sharpening predictions within the flight and compounding value across every campaign that follows.
AI Automation
Set the KPI once. The campaign handles the rest as a continuous flywheel: shifting budget toward what’s converting and away from who isn’t.
Data Enrichment
Every campaign builds an asset you keep. Predictive IDs and behavioral features land in your own environment, enriching your CRM, your models, and your first-party data.
Outcomes, not impressions.
Incremental, measured, and repeatable: outcomes across brands and agencies that beat the incumbent buy.
“Yobi’s Behavioral AI enables us to target the right audiences with precision… driving stronger engagement and measurable results across Wolverine Worldwide’s portfolio of brands.”
Privacy isn't a feature at Yobi. It's the foundation.
Privacy expectations are rising and regulation is accelerating. Brands need partners who treat privacy as a strategic advantage rather than a liability to manage.
TRUSTe Certified
Built to Honor Every Request
Every consumer has the right to control their own data. Yobi maintains dedicated processes to honor requests for access, correction, deletion, and opt-out.
Sourced, Not Scraped
Privacy by Design starts at the source. Before any data enters our systems, we know where it came from, how it reached us, and what consent covers it. Yobi does not scrape the public web, and every source is reviewed to verify consent and our right to license the data.