When scientists work with consumer data, privacy and consent are paramount. The same ethical considerations are rarely applied in the commercial use of behavioral data. Yobi aims to put these principles at the forefront of its business model: maximizing value while minimizing risk.

Yobi does not sell or share raw behavioral data. Instead, Yobi creates privacy-preserving representations of customers that contain key signals about intent. This approach unlocks, for enterprises of all sizes, the same insight into their customers that big technology companies enjoy, democratizing the marketplace.

Yobi prioritizes partnerships with first-party consented data owners and was created in part to support the scientific use of behavioral data for understanding how human minds and societies work.