Predicted by YobiThe fastest-growing channel in media is ready for its next act.
CTV never had a performance problem. It had a prediction problem: no one could say which household was about to buy, at the moment it mattered.
Demos described audiences. They never predicted one.
Age-and-gender proxies and static segments say who someone resembles, not what they’re about to do. By the time a segment activates, the intent behind it has moved on.
Locked at launch
Buys committed before the first impression can’t respond to anything after it. The best digital channels optimize per user, in flight; CTV never had the signal to do the same.
The least personal screen in the house
The most premium screen in the home ran the least personalized media on the plan. Every household saw the same message, regardless of what they were about to do.
Reach households that are about to buy.
Yobi’s AI predicts what each household is about to do and puts your ads in front of the ones most likely to buy, using the buying platforms your team already works with.
Premium inventory, fully accessible
Show up inside the streaming apps, live sports, and prime-time shows people already love. No new platform to learn, no new contract to sign, and nothing changes about how your team or agency buys today.
Shopper discovery, with a lower-funnel engine
Find the households starting to shop before they’ve searched for anything, and reach them first. The same approach that makes social ads convert, now working on TV.
Closed-loop optimization
No ad dollars spent on households that were never going to buy. Yobi connects what people watch to what they actually purchase, and every sale it drives makes the next prediction better.
The social playbook, applied to CTV.
What makes social video perform: knowing what people do, predicting what they’ll buy, and adjusting the campaign while it’s live. Yobi brings all three to CTV and online video. The model finds the households most likely to convert, moves spend toward them as results come in, and makes sure no one sees your ad too many times.
Results you can take to the CFO.
Every campaign ends with the same question: what did it actually sell? Yobi answers it with real purchase data spanning retail, CPG, travel, dining, auto, and financial services, matched to the households your campaign reached.
Real purchases, not estimates
Household exposure connects to household spending across categories. The proof is in transactions, not panels or projections.
Would they have bought anyway?
Every result should survive the question: would they have bought anyway? Yobi decides it upfront, predicting who converts without the ad and routing spend away from them, so the lift you see is real.
Measured in your numbers
ROAS, cost per acquisition, store visits, offline sales: results arrive in the metric your business already runs on.
Outcomes, not impressions.
Incremental, measured, and repeatable: CTV results that beat the incumbent buy.